Amberman Jewelry
BigCommerce B2B Platform

The Challenge

Amberman, an amber jewelry wholesaler, ran a catalog of more than 5,000 SKUs with complex product attributes — stone grade, setting metal, size runs, wholesale price tiers — that their previous platform simply could not model. Buyers could not filter to what they needed, and the internal team maintained pricing in spreadsheets outside the store.

The Solution

We rebuilt the storefront on BigCommerce with a custom B2B architecture designed around how wholesale buyers actually purchase:

• Advanced catalog hierarchy with custom attribute mapping across 5,000+ products
• Wholesale price-tier logic tied to customer groups — no more spreadsheet pricing
• Faceted search and filtering tuned to trade-buyer behavior (material, grade, size)
• Bulk-order flows: quick reorder, order templates, and CSV order upload

The Results

Buyers now self-serve on catalog queries that previously required an email to a sales rep, and the pricing data lives in one governed system. Catalog maintenance that took days per season now happens through structured imports in hours.

Why It Matters

B2B eCommerce fails when platforms are forced to behave like consumer stores. If your wholesale catalog has outgrown your platform, see our eCommerce development services or book a free scoping call.