Novado Skincare CA
Custom WordPress Development

The Challenge

Novado, a Canadian skincare brand, was driving paid traffic to a store that wasn’t converting it. Product pages under-communicated ingredients and routine fit, average order value was flat, and the mobile experience — where most of their traffic landed — lagged desktop badly.

The Solution

We rebuilt the Shopify storefront around high-AOV design patterns proven in beauty eCommerce:

• Ingredient-and-benefit product page architecture (what’s in it, what it does, when to use it)
• Routine-builder cross-sells: bundle suggestions based on skin-type pathways
• Mobile-first rebuild — the majority-traffic device got the primary design pass
• Trust layer: reviews, guarantee messaging, and ingredient transparency upfront

The Results

The store now presents skincare the way customers shop for it — by concern and routine, not just by product grid — with bundle pathways lifting order composition and a mobile experience that matches where the audience actually is.

Why It Matters

Conversion problems are usually communication problems. If traffic isn’t turning into orders, our eCommerce services start with why — book a free teardown call.